I currently head all global creative for Arc'teryx product campaigns, delivering brand strategy and creative content across a wide breadth of media and audiences. The brand has flourished during my tenure, going from $500m to over $3b in five years. During this time I’ve transformed how the brand shows up—creating a new art direction, establishing brand guidelines, and developing an editorial framework that combines short and long form narrative with assets into content that resonates with a core community while achieving cultural relevance with a broader audience. This is a small selection of work from the past couple of years.